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A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf

A Marketing Analysis of JetBlue
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This 9 page paper looks at this thriving but small airline. Marketing Mix is used to evaluate this company. The industry is discussed in general and an outlook is included. Bibliography lists 11 sources.
Filename: SA438Jet.rtf

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

Advances in YF-22 Cockpit Design
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5 pages. The purpose of this paper is to examine the advanced human factor/ergonomic design features that have been incorporated into the YF-22 fighter cockpit and the Joint Strike Fighter cockpit. This will be based on a detailed discussion on fusion based avionics and any other advances in cockpit design that improve pilot's situational awareness and reduces pilot workload in a demanding single seat fighter aircraft. There will be some comparison to F-16 fighters as well. Bibliography lists 5 sources.
Filename: JGAyf22s.wps

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

AEROSPACE INDUSTRY, MARKET FORCES AND TRENDS
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This 6-page paper focuses on trends and economics of the aerospace industry ,including competition and market structures of the industry. Bibliography lists 5 sources.
Filename: MTaeroin.rtf

Air Canada
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This 14 page paper examines Air Canada, which came out of bankruptcy in 2004. The paper performs a PEST analysis and a Porters Five Forces analysis and then looks at the resources of the company including a financial examination. The paper ends by considering the strategic fit based in the analyses already presented. The bibliography cites 18 sources.
Filename: TEaircanada.rtf

Air Cargo / Comparison
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An 8 page comparative analysis of the air cargo systems, present and future, in the U.S., Canada, Australia, Mexico and Hong Kong. The writer explores the problems facing each country, plans to mitigate, and barriers to mitigation. Bibliography lists 7 sources.
Filename: Cargo.wps

Air Crash Disaster Management
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This 10 page paper looks at how a plan to deal with a airplane cashing on landing could be developed with a scenario exercise to assess the effectiveness of the plans. The paper talks through the planning process with a timeline for the exercise and then considers how feedback can be given. The bibliography cites 3 sources.
Filename: TEaircrash.rtf

Air Force Policy on Tattoos, Brands and Body Piercing
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This is a 5 page paper discussing the new Air Force policy introduced in 1998. The U.S. Air Force introduced an interim change to their dress and personal appearance policy coded AFI 36-2903. The new code implemented new policy regarding tattoos and body piercing. Basically, the Air Force leadership strongly discourages members of the Air Force from tattooing, branding, or body piercing because of a number of factors which include health risks associated with these acts and the image they present worldwide and to the American population. Bibliography lists 3 sources.
Filename: TJAirFr1.rtf

Air New Zealand
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This 10 page paper examines the strategy of Air New Zealand. This airline company has had a difficult history, especially with the collapse and bankruptcy of Ansett. The paper uses Porters Five Forces model to examine the strategy and progress of the company and consider its position in the airline industry. The bibliography cites 11 sources.
Filename: TEAirNZ1.rtf

Air Pollution and the Aviation Industry
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This 9 page paper examines the problem of pollution from aircraft. The paper outlines what it is, how it is caused, the effect it has and the measures that have, or have not, been taken to reduce the problem. The bibliography cites 12 sources.
Filename: TEairpol.rtf

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