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Advertising & Public Opinion
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A 6 page essay discussing the relationship between advertising and public opinion. The writer uses Calvin's Klein's alleged "teen sex" ads as a primary case-in-point. Bibliography lists 6 sources.
Filename: Adpublic.wps

Advertising - An Overview
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Advertising – An Overview: This 8-page essay provides an overview of advertising in the United States since the 1950’s. In addition, ideas relevant to puffery are examined. As annoying as they can be, adverts provide a service that is both more cost effective and broader in scope than personal selling. Bibliography lists 2 sources. SNAdhist.doc
Filename: SNAdhist.doc

Advertising - GEICO And AFLAC
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A 5 page paper that discusses advertising strategies of the two companies. How successful has GEICO's gecko been and how successful has AFLAC's duck been? Did the icons increase sales? Both have branded themselves to these images. One author said that great brands have personality and GEICO has personality. AFLAC's duck is so popular, the company had to establish rules for its use. These are the issues this essay discusses. Limited data are reported to justify conclusions. Bibliography lists 9 sources.
Filename: PGgcoaf.rtf

Advertising Agency Contract Brief:
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This 11 page paper assumes that an advertsing agency is about to sign a client and this paper serves as a detailed explanation of the proposed contract. Furthermore, the paper also explains why each section of the contract is included in terms of the theory behind the includion. Bibliography lists 4 sources.
Filename: GSAdbref.rtf

Advertising Analysis/3 Gaming Ads
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A 3 page research paper that offers analysis of 3 ads featured on an Internet magazine that pertains to the video gaming industry. Bibliography lists 3 sources.
Filename: khgamads.rtf

Advertising And Promotion
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A 4 page paper discussing the importance of advertising and promotion. Keeping the product in front of the consumer is a prime focus of business, but it is not enough to simply put the name out in the marketplace—it is also necessary to put it in the place where it will not only produce the highest rate of return, but also contribute to building for the future. It's a lesson from which Levi Strauss is now recovering. They missed a primary segment of their market, and the result has been that not only have they lost market share they had worked so hard to build, but they also have closed plants and laid off a third of their production workers in response to a single advertising misstep that was not rectified before damaging the company's position. Bibliography lists 6 sources. Ad-tising.wps
Filename: Ad-tising.wps

Advertising and Sales
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A 5 page paper. Advertising can either increase or decrease sales for many reasons. This paper discusses the relationship between advertising and brand marketing. Is it important to emphasize the brand in advertisements for advertisements to be successful? This question is answered. Bibliography lists 5 sources.
Filename: PGadbd.rtf

Advertising And Social Psychology
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8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.
Filename: TLCadsoc.wps

Advertising and Young Women
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A 5 page paper which examines the negative affects that advertising has on young women due to false images of beauty. The paper examines articles and presents a hypothetical research model for investigating the affects. Bibliography lists 3 sources.
Filename: RAgirlad.rtf

Advertising as an Marketing Entry Barrier
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A 9 page research paper that looks at advertising a vehicle that can be utilized by an established firm to prevent entry into a market by new entrant competitors. In both the consumer and the industrial markets, those companies that have been pioneers in their particular fields traditionally continue to outsell later entrants. This is so common that the term "pioneering advantage." The writer argues that advertising plays an intrinsic role in establishing this factor. Bibliography lists 10 sources.
Filename: EntryBar.wps

Advertising as an Marketing Entry Barrier
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A 10 page research paper that looks at advertising a vehicle that can be utilized by an established firm to prevent entry into a market by new entrant competitors. In both the consumer and the industrial markets, those companies that have been pioneers in their particular fields traditionally continue to outsell later entrants. This is so common that the term "pioneering advantage." The writer argues that advertising plays an intrinsic role in establishing this factor. Bibliography lists 10 sources.
Filename: Admarbar.wps

Advertising at Levi Strauss
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A 10 page paper discussing how Levi's lost the teen buyer and to what extent the company will go to win them back. Levi Strauss is reported to be a $7 billion company, and has grown in its 140-year history to be one of the anchors of true American culture. Built on being the rough work pants of the West, Levi found that it had neglected its younger buyers and as a result was rapidly losing market share in the US though it was still performing well overseas. The company reassessed its approach to the younger buyer late in 1997 and then directed much of its total advertising budget to regaining lost ground with teens. Bibliography lists 9 sources.
Filename: Levis.wps

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